The company partnered with Insurance King for the sponsorship opportunity.
ROCKFORD (WREX) — The history of racing in Rockford will live on Saturday, April 19, in North Carolina as Wisconsin native Josh Bilicki will be driving a Rockford-branded car sponsored by Dan Block, owner of Rockford-based Insurance King.
The car will be apart of the NASCAR Xfinity Series' North Carolina Education Lottery 250 at Rockingham Speedway, also known as "The Rock."
The car features the GoRockford logo and brand colors, an illustration of Rockford’s beloved Rockmen Guardians, a Rockford Peaches logo honoring the city’s baseball legacy, an image of Symbol by Alexander Liberman, and a playful Sock Monkey nodding to Rockford’s manufacturing history.
Block began sponsoring Bilicki’s racing team in 2019.
“I wasn’t a fan of NASCAR. I’d never even watched a race before sponsoring Josh. But it’s been amazing,” Block said.
“The relationship has expanded every year. Now NASCAR fans watch for our car designs and posts on Facebook, so we decided to use the race car during the Rockingham race to promote my hometown of Rockford.”
Bilicki says the car's design is a perfect representation of Block's personality.
“Insurance King is a great sponsor and partner in so many ways,” Driver Josh Bilicki said.
“Dan’s game to try anything, even having the cars we’ve designed now part of video games people play. He also likes to give back to his hometown of Rockford, so the newly designed car is perfect for that.”
Insurance King was the first insurance agency to ever sponsor a NASCAR driver.
“Insurance King’s NASCAR sponsorship is good for Josh, it’s good for Insurance King and now it’s good for Rockford,” said GoRockford President & CEO John Groh.
“When Dan asked us to partner, we knew it would be a chance to drive awareness of Rockford on a national level. The Rockford brand, graphics and gorockford.com web address provide exposure for our city and is a perfect fit with Rockford’s historic ties to NASCAR and racing. We’re grateful to Dan Block and Insurance King for this awesome opportunity.”
The 32,000 seat Rockingham Speedway is sold out for the April 19 race, and it’s anticipated more than one million people will tune in to watch the broadcast live at 3 p.m. CST on the CW Network.
It’s the first time a NASCAR race has been held at Rockingham in more than 20 years.
